Product buying - Bira Direct

Bira Direct buying group removes the headache of dealing with multiple suppliers and enables you to buy with the power of thousands of other independent retailers. 

You will have access to: 

  • Product and retail trends to help your business thrive 
  • The key industry buying events for your product sector
  • The latest news on suppliers and product ranges

With our competitive terms*, a knowledgeable team and a wide choice of suppliers, Bira Direct makes product buying easy.

How Members benefit

  • Access to over 160 suppliers with specially negotiated terms, covering over 30+ different product categories
  • 30 Days end of month credit*
  • Exclusive discounts and promotions
  • Rebate scheme from selected Bira Direct suppliers
  • Dropshipping services
  • Free Bira Direct Plus ordering app
  • Easy, online central invoicing, compatible with most accounting software

*Subject to credit check 

How to get started

If you're already a Bira member,  give a quick call to our credit control team on...

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How this service works

Using Bira Direct is easy:

  1. Register your account
  2. Browse our supplier directory to find your supplier
  3. Download our Bira Direct Plus app to buy products
  4. View and download your invoices through Invoice Manager

If you are a Bira member already, you can register for free.

If you are not a Bira member, you can join Bira Direct for just £17.05 per month. 

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Review existing suppliers

Keeping on top of all the latest suppliers and terms can be time-consuming and complicated.

By completing a Supplier Review form, we'll not only ensure you're getting the best terms with your suppliers but also introduce you to new suppliers that we know will be a good fit for your business.

Bira Direct Supplier Directory

We have over 160 suppliers with specially negotiated terms, covering over 30+ product categories.

How to use it:

Quote your membership number and ask to be invoiced through Bira Direct when ordering directly from the supplier.

Promotion Hub

Access all the latest promotions from Bira Direct suppliers designed to save you money. 

How to use it:

Quote your membership number and ask to be invoiced through Bira Direct when ordering directly from the supplier.

Ordering platform Bira Direct Plus

Bira Direct Plus - the new ordering platform from Bira Direct offers complete visibility of live pricing and stock levels and allows retailers to place orders straight from their devices. Other features include creating shopping lists for regular orders, adding products to open baskets when you need it or saving order history so you can repeat orders or access your favourite SKUs.

Bira Direct Plus is available for download on phones, tablets or browsers.

Invoicing made easy

Access all your statements and invoices online through Bira Direct Invoice Manager, available to all Bira members. Invoice Manager provides you with an easy-to-use tool for accessing your business invoices. As we process your invoices, Invoice Manager will be automatically updated, so there is no need to wait for the post.

Invoice Manager

Drop Shipping 101

Dropshipping allows customers to purchase stock from a retailer and have it sent to them directly by the supplier. Dropshipping benefits include pay only as you sell, helping you to keep costs down whilst maximising your sales.

This way, you can reduce the risk of stocking high-ticket items.

Find out more about drop shipping

Frequently Asked Questions

Bira Direct is Bira's buying group tailored to independent retail businesses.

Bira Direct is a buying group with independent retailers in mind. We invest our profits back into Bira, ensuring the money you spend with Bira Direct goes back into supporting independent retailers like you.

All Bira members can use Bira Direct. Contact credit control on 0800 028 0245 to get started.

Not a Bira member? Join here.  

Latest Bira Direct News

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