Why choose Bira?

Bira has been at the forefront of representing and supporting independent retailers since 1899. We continue to exist solely to hear their concerns, understand their challenges and act on their behalf.

We're at the forefront of championing the cause of independent traders and shopkeepers across Britain.

What businesses do we support?

No only does our advocacy takes us to the halls of Parliament and into discussions with key stakeholders, where we passionately represent the interests of small and independent businesses, we also offer discounts across a broad range of essential business services. 

Ready to join?

Call us today

0800 028 0245


Join as a Bira Member for £17.08 per month

This membership is perfect for any retail business in the UK. You'll get access to all Bira member benefits, including:

  • Legal advice and protection - Unlimited legal advice and £50,000 indemnity cover*
  • Card processing rates - Competitive preferential rates with no PCI compliance fees and no authorisation fees.
  • Product buying - Choose from over 160 suppliers and save on over 2,000 brands when purchasing stock through Bira Direct. 
  • Business Insurance -  Specialist cover for independent businesses with the quickest online buying experience you can find!
  • Utility and telecoms savings - Free of charge evaluation and low cost quotations. 
  • Website management - from quick ecommerce options to full website design service  
  • Industry insight - The latest industry news, events and legislative updates straight to your inbox with the Bira newsletter
  • & much more - see all benefits here 


Call us today 0800 028 0245


Over 30 Member Benefits

We are a proactive and practical trade association focused on your success. We help protect and grow your business through access to over 30 essential business benefits.

Hear From our Members

We are proud to say our members are our best advocates. Hear how membership has helped their business. 

Policy & Campaigns

We listen to what you say matters most and make sure your voice is heard in Government to influence public debate and shape new legislation.


Join Bira Direct from £12.50 per month

If you are looking for an easy connection to multiple suppliers, trade discounts, rebates and promotionsBira Direct Guest membership will give you access to our Buying Group - Bira Direct.

With this membership, you will get the following:

  • Access to large trade discounts, rebates, rewards and exclusive discounts through our very own buying group, Bira Direct. 
  • Access the latest promotions designed to save you money.
  • Up to 60 days EOM credit availability**
  • Online purchasing app Bira Direct Plus 
  • Easy to use digital, central invoicing management with online statements
  • Regular newsletters containing the latest industry information
  • Access to our membership team


Join Bira Direct

Join as a Group

Through a group membership with Bira, we'll help you strengthen your offering with additional support and valuable benefits to the retailers in your group or BID. We recommend speaking to our membership manager to discuss your membership options. 

Click on the button below to fill out the short form to express your interest, and we'll get back to you in no time!

Join as a Supplier

We're always on the lookout for quality suppliers in all product sectors to deliver unique products to our members.

We recommend speaking with a member of our team about becoming a Bira Direct Supplier as completion of our online application form will not guarantee Bira Direct Approved Service Partner Status. 

Join Mica

Mica is a unique co-operative group of independent retailers, who work together for mutual benefit.

For over 25 years they have sought to drive down the costs of marketing their businesses by working collectively, driving up their margins by buying collectively, and gain the edge on their competitors by sharing ideas and thinking collectively.